Essays about: "Consumer internet purchasing behavior"

Showing result 1 - 5 of 10 essays containing the words Consumer internet purchasing behavior.

  1. 1. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

  3. 2. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

  4. 3. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  5. 4. E-consumption : Website features' influence on the purchasing decision

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Erduan Behrami; Vladimir Deric; [2015]
    Keywords : features; buying process; consumer behavior; e-commerce; color; layout; product information; navigation; purchasing decision;

    Abstract : During the past two decades, as internet has spread across the world, bringing people and businesses closer, e-commerce has been on a rapid expansion. To be a part of the expanding market, businesses have put a lot of effort to understand consumer behavior online, and to adapt. READ MORE

  6. 5. The effect of the financial crisis in the Spanish e-commerce

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Miren Sasigain Salvador; Leyre Pardina Ganuza; [2013]
    Keywords : E-commerce; financial crisis; consumer behavior;

    Abstract : Title: The effect of the financial crisis in Spanish E-commerce. Authors: Leyre Pardina and Miren Sasigain Supervisor: Venilton Reinert Level: Bachelor in Business Administration, Marketing Key words: Consumers’ behavior, financial crisis, e-commerce, internet, Spanish, online purchasing, decreasing salaries, financial crisis affection… Purpose: The main goal of our research is to find out the change in Spanish consumers’ buying behavior towards the e-commerce due to the crisis. READ MORE