Essays about: "Consumer involvement"
Showing result 1 - 5 of 151 essays containing the words Consumer involvement.
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1. Sustainable consumption in a consumer society. A study of sustainable consumption policy in Sweden 1992–2022.
University essay from Uppsala universitet/Institutionen för arkeologi och antik historiaAbstract : This thesis explores how the topic of sustainable consumption has been discussed in Swedish policy-making between 1992–2022 by analysing policy documents including government official reports, government bills and government communications. The aim of the thesis is to understand how consumption has been discussed and problematised from a sustainability perspective in Sweden over time. READ MORE
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2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
University essay from Göteborgs universitet/Graduate SchoolAbstract : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. READ MORE
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3. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE
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4. The Bouquet of Wine Consumption Drivers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE
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5. Brands Mobilising Sustainable Consumption by Craft
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. READ MORE