Essays about: "Consumer marketing"

Showing result 1 - 5 of 962 essays containing the words Consumer marketing.

  1. 1. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Keywords : Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Consumer Value Generation in Circular Business Models

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Forsslund; Ellen Gustafsson; Roope Kyttälä; [2021-07-02]
    Keywords : circular economy; circular business models; value creation; value dimensions; extending product value; extending resource value;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Nordh; Olof Hedin; Christian Sahlgren; [2021-07-02]
    Keywords : Discourse Analysis; Leisure Travel; COVID-19 Pandemic; Stigma; Polarization;

    Abstract : MSc in Marketing and Consumption.... READ MORE