Essays about: "Consumer perception"

Showing result 11 - 15 of 477 essays containing the words Consumer perception.

  1. 11. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Haitham Karazoun; Mohamed Alhussein; [2023]
    Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE

  3. 12. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Saga Blomström; Josef Waldfogel; [2023]
    Keywords : Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

    Abstract : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. READ MORE

  4. 13. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  5. 14. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  6. 15. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE