Essays about: "Consumer preference"

Showing result 1 - 5 of 84 essays containing the words Consumer preference.

  1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE

  2. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 3. "Den 25:e smäller det!" Payday Arbitrage in Swedish Consumer Market Behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Marwan Al-Bardaji; Alexander Wikström; [2023]
    Keywords : Payday effect; Behavioral household finance; Time preference; Payday arbitrage; Household liquidity;

    Abstract : This thesis investigates the impact of the Swedish salary disbursement schedule on consumer behavior, particularly on the 25th of each month, a notable payday for most employees in Sweden. The study examines whether the anticipation of a monthly salary influences consumer decisions and spending patterns, potentially leading to payday-related arbitrage opportunities in Swedish marketplaces. READ MORE

  4. 4. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Stina Lidén; Amanda Rosdahl; [2023]
    Keywords : Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

    Abstract : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. READ MORE

  5. 5. Labour Demand Composition and Wage Responses in a Transition to a Clean Economy : A Case Study on the EU ETS

    University essay from Uppsala universitet/Nationalekonomiska institutionen

    Author : Jeroen Boksebeld; [2023]
    Keywords : Environmental Economics; EU ETS; Labour market; Sustainable Transition; Deterministic Simulation; Economics;

    Abstract : This thesis studies the effect on labour demand of a transition from an unconstrained economy featuring a ’clean’ and a ’dirty’ production method towards a fully clean economy, using a simplified General Equilibrium model. This model is calibrated to the European Union Emission Trading System (EUETS) and features a linear decline in a cap placed on the dirty production method. READ MORE