Essays about: "Consumer reasoning"

Showing result 1 - 5 of 55 essays containing the words Consumer reasoning.

  1. 1. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
    Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

    Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE

  3. 2. Capturing the XR Market: Examining Strategies to Reach the Broader Market - An exploratory study of commercialization of XR enabled by 5G

    University essay from Lunds universitet/Produktionsekonomi

    Author : Terese Hilmersson; Ebba Lindström; [2023]
    Keywords : XR technologies; HMD; B2C commercialization; value capturing; revenue models; ecosystem mapping; adoption network; high- tech innovations; Technology and Engineering;

    Abstract : Living to some extent in a partly or fully virtual reality is a scenario that may not be as far in the future as many may think, and the development of technologies that enable this is fully underway. This thesis investigates the commercialization of extended reality (XR) technologies in the consumer market and what may facilitate and hinder this commercialization. READ MORE

  4. 3. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  5. 4. Reverse Logistics in the Setting of Industry 4.0: A Sustainability Perspective

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Nils Linden; Sophie Persson; Dhannya Rejoice Maliackal; [2023]
    Keywords : Industry 4.0; Reverse Logistics; Sustainability; Sustainability Measurements; Manufacturing Companies;

    Abstract : Circularity and sustainability, these are terms that are discussed in many different ways in current research due to the climate crisis. To face the challenges of the climate crisis and new consumer behaviour, the still emerging concept of Industry 4.0 is considered in different ways. READ MORE

  6. 5. Nudging inom ICA : ett verktyg för att främja hållbar konsumtion?

    University essay from SLU/Dept. of Economics

    Author : Ellen Hedlund; Natalie Hjertberg; [2023]
    Keywords : Nudging; hållbarhet; dagligvaruhandel; konsumtion; konsumtionsbeteende; beteendeförändring; ICA; sustainability; grocery retailing; consumption; consumption behavior; behavior change;

    Abstract : Syftet med denna studie är att undersöka hur nudging kan användas inom dagligvaruhandel för att främja hållbar konsumtion, med fokus på vilka möjligheter och utmaningar som kan synliggöras. Med hjälp av en kvalitativ forskningsmetod har intervjuer med ICA handlare och en hållbarhetscoach, visat på att det finns ett aktivt arbete gällande nudging i matbutikerna. READ MORE