Essays about: "Consumer willingness"

Showing result 6 - 10 of 157 essays containing the words Consumer willingness.

  1. 6. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

    University essay from SLU/Department of Molecular Sciences

    Author : Emilia Mattsson; [2023]
    Keywords : willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

    Abstract : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. READ MORE

  3. 7. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  4. 8. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Leona Saliju; Vladyslav Deboi; [2023]
    Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

  5. 9. The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ida Lucietti; Sophia Petrovská; Yufeng Li; [2023]
    Keywords : Colours; psychology; consumer perceptions; food industry; Business and Economics;

    Abstract : Product packaging has an impact on consumers' perception of the product and their purchasing decisions. In product packaging, colour is an important design factor. READ MORE

  6. 10. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    University essay from Lunds universitet/Produktionsekonomi

    Author : Morgan Bryer; Anton Palmén; [2023]
    Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE