Essays about: "Consumers and Decision Making"

Showing result 1 - 5 of 251 essays containing the words Consumers and Decision Making.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. The language of risk: A quantitative study on the effects of presentation format in risk communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andreas Lidin; Daniel Mira; [2024]
   Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

   Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

4. 3. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
   Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

   Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE

5. 4. Mind The Gap Between Your Intelligence And Choice Architecture

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Liljevall; Emelie Lillskog; [2023-07-03]
   Keywords : Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

   Abstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE

6. 5. Techno-economic analysis and simulation of low temperature district heating networks

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Ilia Iarkov; [2023]
   Keywords : Low-temperature district heating; Modelica; BTES; LCA; LCC; Technology and Engineering;

   Abstract : The continuous increase in global energy consumption has led to a greater focus on the energy required for heating buildings. This thesis presents a techno-economic model for analysing low-temperature district heating networks coupled with a geothermal heat source. READ MORE