Essays about: "Consumers awareness about eco friendly products"

Found 4 essays containing the words Consumers awareness about eco friendly products.

  1. 1. Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Andreas Järvstrand; Axel Larsson; Kasper Sundström; [2016]
    Keywords : Eco-Friendly; Value-Action Gap; Electronic mobile device industry; Young Swedish Consumers; Consumer Behaviour; Consumption values; CSR; Brand; Product information;

    Abstract : Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been unable to bridge this value-action gap and relatively little research has been conducted on this industry. READ MORE

  3. 2. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

  4. 3. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Noushan Memar; Syed Ayub Ahmed; [2012]
    Keywords : Green Consumer behavior; Green Consumer purchasing intentions; Green marketing; environmental consciousness; Green attitude; Green decision making; Theory of reasoned action;

    Abstract : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. READ MORE

  5. 4. Morgontidningars miljöstrategier : drivkrafter idag och i framtiden

    University essay from SLU/Dept. of Economics

    Author : Therese Samuelsson; Petra Westermark; [2004]
    Keywords : miljö; ISO 14001; tidningsföretag; miljöstrategier; Svanen; miljöarbete; miljöledningssystem; morgontidningar;

    Abstract : Society's interest for environmental issues was reinforced in the 1960:s when the book by Rachel Carson, "Silent Spring", came out. She described a picture of a world without birds singing and this got the environmental debate going. READ MORE