Essays about: "Consumers interactions"
Showing result 1 - 5 of 97 essays containing the words Consumers interactions.
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1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE
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2. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions
University essay from Umeå universitet/FöretagsekonomiAbstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE
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3. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE
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4. Investigating Factors Influencing the Continued Usage and Adoption of Smartwatches: : An Analysis Of Pakistani Users
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : An important field of research now is how smartwatches are being adopted and used in variouscultural situations. The adoption of smartwatches among Pakistani consumers is the subject ofthis study, with an emphasis on understanding the behavioral intents and usage patternsinfluenced by cultural customs and lifestyle preferences. READ MORE
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5. The effects of fishing on stability of a food web under climate warming
University essay from SLU/Dept. Of Aquatic ResourcesAbstract : Predicting the effects of fishing in a warmer environment caused by climate change requires knowledge of what trophic level is fished on, the physiological effects of temperature on fish, and how these two affect ecological interactions. Both temperature and fishing are known to affect the stability of food webs in several ways. READ MORE