Essays about: "Consumers purchase willingness"

Showing result 1 - 5 of 39 essays containing the words Consumers purchase willingness.

  1. 1. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elsa Fäger; Madeleine Briem; [2022]
    Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

    Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE

  2. 2. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Möller; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

  3. 3. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    University essay from Uppsala universitet/Institutionen för geovetenskaper; Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Melén; Mirea Wolff; [2021]
    Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE

  4. 4. Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands.

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Ezra Holstvoogd; [2021]
    Keywords : Sustainability; apparel products; clothing; theory of planned behavior; purchase intention; attitude; subjective norm; behavioral control; environmental concern; environmental knowledge; willingness to pay premium; aesthetic values; consumer effectiveness;

    Abstract : Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. READ MORE

  5. 5. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanzhang Jin; Yuchen Liu; [2021]
    Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE