Essays about: "Consumers purchase willingness"

Showing result 11 - 15 of 42 essays containing the words Consumers purchase willingness.

1. 11. The impact of delivery lead time on customer conversion

   University essay from Lunds universitet/Produktionsekonomi

   Author : Olle Josefsson; Jame-Jamil Hanna; [2020]
   Keywords : Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

   Abstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE

3. 12. Factors Influencing the Purchase Willingness towards Electric Vehicles in China

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Wang Jian; Zhou Wei; [2019]
   Keywords : Electric Vehicles; Willingness to purchase; SPSS; Rational choice theory; China;

   Abstract : Abstract: As China is facing environmental problems, they are producing positive policies in order to stimulate the sales of electric vehicles. In addition, China is one of the largest electric vehicle markets in the world and the electric vehicles market has a promising growth potential. READ MORE

4. 13. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Fanlv Jin; [2019]
   Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

   Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

5. 14. “I expect to get free shipping”

   University essay from Göteborgs universitet/Graduate School

   Author : Anne-Charlotte Paas; Rebecka Melin Oscarsson; Simona Dimitrova; [2018-07-03]
   Keywords : Retail; E-tailing; Shipping Handling costs; Transaction cost; Decision-making; Online shopping; Willingness to purchase; Sustainability;

   Abstract : Online shopping is today a very popular way of purchasing goods in Sweden, and two out of three Swedes are actively shopping online. When purchasing goods from a web shop, one important part of the process involves the delivery and potential return. READ MORE

6. 15. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

   University essay from Göteborgs universitet/Graduate School

   Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
   Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

   Abstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE