Essays about: "Consumers purchase willingness"
Showing result 16 - 20 of 42 essays containing the words Consumers purchase willingness.
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16. Circular business model – Access based car service : A Quantitative Study from customers´ perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers´ perspective in Sweden. It is of great importance, for the Swedish companies that are planning to establish collaborative consumption or move towards other CBMs, to understand how and what are the consumers´ attitudes, behaviour, and the level of purchase intention towards circular business models. READ MORE
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17. Chinese young consumers' buying behavior of online second-hand clothing
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Recent years have witnessed the increasing popularity of second-hand clothing (SHC) worldwide. In the developed countries, consumers show more willingness to accept SHC and the SHC market is relatively mature. In China, consumers’ attitudes towards SHC is always somewhat negative for many reasons. READ MORE
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18. Country of Origin within the consumers' decision-making process
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE
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19. Purchasing sustainable fashion : How to accelerate consumers’ willingness to act and their actual actions
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Due to the adverse environmental impacts today’s clothing consumption behaviour is causing, it is necessary to accelerate the awareness of sustainable fashion among consumers. Fashion companies are facing difficulties, as sustainable consumption has not yet made an impact on consumers’ fashion purchasing decision. READ MORE
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20. The Chinese Consumers' Attitudes towards Their "Willingess to Pay" for Renewable Electricity
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : China’s economic development has not only led to enormous growth figures, but also to a severe degradation of the environment. Mass-consumption of fossil fuels like oil and coal in China contributed to reaching the level of the largest greenhouse gas emitter worldwide. READ MORE
