Essays about: "Consumers purchase willingness"

Showing result 21 - 25 of 42 essays containing the words Consumers purchase willingness.

1. 21. Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andreas Järvstrand; Axel Larsson; Kasper Sundström; [2016]
   Keywords : Eco-Friendly; Value-Action Gap; Electronic mobile device industry; Young Swedish Consumers; Consumer Behaviour; Consumption values; CSR; Brand; Product information;

   Abstract : Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been unable to bridge this value-action gap and relatively little research has been conducted on this industry. READ MORE

3. 22. Willingness to pay for fair trade coffee - the impact of conformity on ethical consumption

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Ylva Wahlstedt; Rebecka Lindholm; [2016]
   Keywords : Fairtrade; conjoint analysis; behavioral economics; willingness to pay; conformity; Business and Economics;

   Abstract : In this study the willingness to pay and conformity-seeking behaviour of Swedish consumers when purchasing fair trade coffee were examined. It was conducted through a conjoint analysis on data collected from two different questionnaires; one that presented objective information on fair trade, and one that linked fair trade to aspirational cues. READ MORE

4. 23. Locally produced pork – Västra Götaland

   University essay from SLU/Dept. of Animal Breeding and Genetics

   Author : Madeleine Johansson; [2015]
   Keywords : locally produced; pork; pig producers; consumers; future;

   Abstract : The interest for locally produced food has increased the last couple of years, and some consumers have a willingness to pay a premium for niche products like locally produced food. At the same time it seems like the Swedish pig production are in a negative development period. READ MORE

5. 24. Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé

   University essay from Umeå universitet/Företagsekonomi

   Author : Christoffer Pettersson; Björn Söderström; [2015]
   Keywords : Purchase intentions; perceived ease-of-use; perceived usefulness; trust; reputation; word-of-mouth; willingness to customize;

   Abstract : Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. READ MORE

6. 25. The Effect of Seller Reputation on Buyer Intentions and Attitudes in Online C2C Service Marketplaces

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Douglas Iverot; Sonja Horelli; [2015]
   Keywords : C2C; E-commerce; Online Service Marketplace; Reputation; Source Credibility;

   Abstract : Online C2C service marketplaces are one of the most recent forms of peer-to-peer exchange, enabling consumers to offer and purchase services to and from other consumers. As services move to an online environment, while being offered by unknown sellers, uncertainty and risk often grows in the eyes of the buyer. READ MORE