Essays about: "Consumers purchase willingness"

Showing result 6 - 10 of 42 essays containing the words Consumers purchase willingness.

  1. 6. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Melén; Mirea Wolff; [2021]
    Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE

  3. 7. Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands.

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Ezra Holstvoogd; [2021]
    Keywords : Sustainability; apparel products; clothing; theory of planned behavior; purchase intention; attitude; subjective norm; behavioral control; environmental concern; environmental knowledge; willingness to pay premium; aesthetic values; consumer effectiveness;

    Abstract : Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. READ MORE

  4. 8. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanzhang Jin; Yuchen Liu; [2021]
    Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

  5. 9. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mimmy Ly; Sophie Vigren; [2020]
    Keywords : Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

    Abstract : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. READ MORE

  6. 10. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Elina Magnusson; Maja Eriksson; [2020]
    Keywords : Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

    Abstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE