Essays about: "Consumption-value Theory"

Showing result 1 - 5 of 6 essays containing the words Consumption-value Theory.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keming Zhang; Ruiqi Liu; [2023]
    Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE

  3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

  4. 3. "Where should I go next?"

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Maria Messerschmidt; Fanni Antal; [2022]
    Keywords : digital nomads; consumer behavior theory; consumption value theory; destination choice; qualitative; tourism; Social Sciences;

    Abstract : Digital nomadism has been around for more than two decades. Due to the recent COVID-19 pandemic, there has been a shift from traditional office work to remote work, which made the digital nomad lifestyle more accessible for a larger group of individuals. READ MORE

  5. 4. The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products

    University essay from Göteborgs universitet/Graduate School

    Author : Alice Samuelsson; Emma Ericsson; [2021-07-01]
    Keywords : Transparency; Traceability; Sustainability; Consumer Values; Consumption-value Theory; Social Responsibility Value; Epistemic Value; Functional Value; Emotional Value; Social Value;

    Abstract : The concept of transparency is gaining importance in today’s society because of the increased awareness of companies’ unethical practices. Consequently, this study examines the meaning of transparency information for consumers by looking at how transparency information contributes to consumer value perceptions when purchasing fashion products. READ MORE

  6. 5. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Bruhn; Julia Rosberg; [2019]
    Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

    Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE