Essays about: "Contemporary Theory of Metaphor"

Found 4 essays containing the words Contemporary Theory of Metaphor.

1. 1. What is farm animal welfare? : a study of animal-based food consumers’ perceptions inMexico using the ZMET tool

   University essay from SLU/Dept. of Economics

   Author : Cristel Alejandra Capetillo Hernandez; [2020]
   Keywords : animal-based; consumers; farm animal welfare; food; laddering; means-end chain; mental model; perceptions; personal values; ZMET;

   Abstract : Authors stress that farm animal welfare (FAW) has become a mainstream contemporary societal demand worldwide, resulting in research conducted with FAW. The most popular type of research are surveys that analyse consumers’ attitudes towards FAW, yet, these are limited geographically to the European Union, the United States, and Canada. READ MORE

3. 2. The creation of a management fashion - contextualization in practice: A case study of value-based health care's introduction at the Karolinska University Hospital, in Stockholm, Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Oskar Kolmodin; [2017]
   Keywords : Translation; Institutionalization; Organizational change; Power; Sensemaking;

   Abstract : This study charts how "Value based health-care delivery", a management idea created by Michael Porter and Elizabeth Teisberg, and promoted by the Boston Consulting Group, has been translated in a Swedish context, up until August 2017. It traces the travel of the concept, from its origins, to its meteoric rise within the Swedish healthcare system, culminating in its operationalization at the Karolinska University Hospital, as the cornerstone of a wide ranging reorganization. READ MORE

4. 3. See how far we’ve come : A corpus study of the source metaphor JOURNEY

   University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur

   Author : Mohammad Miraz Hossain Khan; [2015]
   Keywords : conceptual metaphor theory; cognitive semantics; the source metaphor journey; teorin om konceptuella metaforer; kognitiv lingvistik; källmetaforen resa;

   Abstract : The present study is based on conceptual metaphor theory (CMT), which Lakoff and Johnson introduced in 1980. Data were taken from the Corpus of Contemporary American English (COCA), and three phrases (a long road, bumpy road and fork in the road) were investigated, in order to see how far the conceptual metaphor theory can be corroborated using authentic data. READ MORE

5. 4. Truth and Metaphor - A presentation and discussion of two theories on how metaphors can be true

   University essay from Lunds universitet/Teoretisk filosofi

   Author : Ylwa Sjölin Wirling; [2012]
   Keywords : Metaphor; Metaphors; Language Philosophy; Truth; Conceptual Mapping; Philosophy of Language; Donald Davidson; Contemporary Theory of Metaphor; George Lakoff; Mark Johnson; Mark Turner; Philosophy and Religion;

   Abstract : Metaphor is the most commonly discussed form of figurative language, and can most simply be presented as statements describing one thing as another. This paper is concerned with the issue of in what sense a metaphor can be said to be true. READ MORE