Essays about: "Content Analysis of Advertisements"

Showing result 1 - 5 of 51 essays containing the words Content Analysis of Advertisements.

1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Ziyi Zhang; Yaxin Xue; [2023]
   Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

   Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

3. 2. Exposing stereotypes: A content analysis of Swedish television advertisements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
   Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

   Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE

4. 3. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

5. 4. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Stig Janson; [2023]
   Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

   Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

6. 5. Not All Heros Wear Capes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fang Cheng; Hanna Åstrand; [2023]
   Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

   Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE