Essays about: "Content relevance"

Showing result 1 - 5 of 163 essays containing the words Content relevance.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Muthuporuthotage Salini Rasadi Perera; [2024]
   Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

3. 2. How do climate change adaptation plans consider gender? : An analysis of National Adaptation Plans in Sub- Saharan Africa

   University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Author : Elin Wredström; [2024]
   Keywords : Gender; Climate Change; National Adaptation Plans NAPs ; Sub-Saharan Africa; Gender and Development GAD ;

   Abstract : Climate change is today an urgent threat, posing grave danger and requiring immediate attention. In order to adapt to the changes, policies, plans, and programmes have been created all over the world, such as the National Adaptation Plans (NAPs). READ MORE

4. 3. Crimes of Obedience: Well-meaning auditors in dysfunctional systems

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Abhijith Balakrishnan; [2024]
   Keywords : ISM Code; Audits; Maritime; Safety; Safety Management; Safety Management Skills; Human Factors; Seafarer; Social Sciences;

   Abstract : The ISM Code requires companies to establish a safety management system and verify its effectiveness through internal safety audits done by internal auditors. The Code is replete with words that are open to interpretation. The ISM code conveys what its objectives are and what it intends to achieve by the language in the code. READ MORE

5. 4. Indigenous knowledge in education in north-east India

   University essay from Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

   Author : Kaberi Singha; [2023-08-29]
   Keywords : Education for sustainable development ESD ; Indigenous knowledge IK ; North-East NE India; Critical pedagogy of Place; school curriculum;

   Abstract : Considering the need to preserve indigenous knowledge with relevance to the global ESD discourse, the purpose of this study is to explore and understand the value and status of indigenous knowledge (IK) in the context of integrating this in the formal school curriculum, with a focus in the North-eastern (NE) region of India. This study is grounded within the theoretical framework of Critical pedagogy of Place proposed by Gruenewald. READ MORE

6. 5. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Smedmark; Karin Forslund; [2023]
   Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE