Essays about: "Conversational Commerce"

Found 3 essays containing the words Conversational Commerce.

  1. 1. Fear not, here is the bot: An experimental study of how consumers rate satisfaction and performance in service encounters with chatbots and employees

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Arvid Bergstrand; Youcef Djehiche; [2022]
    Keywords : Customer service encounter; Chatbot; E-commerce; AI; Algorithm;

    Abstract : Artificial intelligence is entering e-commerce customer service in force. Chatbots, conversational agents employed to address consumers' needs and questions, are steadily replacing employees, a development claimed to increase the quality of service. READ MORE

  3. 2. Conversational Commerce : A Quantitative Study on Preferences towards AI-Fueled C-Commerce Platforms among Digital Natives in Sweden and Germany

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Felix Jan Kröger; Filip Johansson; [2019]
    Keywords : Conversational Commerce; E-Commerce; Chatbot; Instant Message; Voice Assistant; Artificial Intelligence;

    Abstract : Background: E-commerce is widespread in today’s shopping routines and conversational commerce (CC) as an expansion, aims at integrating customers and businesses on a whole new level. Through the application of chatbots fueled by artificial intelligence, a more personal and individual way of remote shopping is offered. READ MORE

  4. 3. Behind the Chatbot : Investigate the Design Process of Commercial Conversational Experience

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Linxi Wang; [2019]
    Keywords : Interaction Design; Chatbot; Conversational Interfaces; UX Design; Conversational Commerce; Design Research; Contextual Inquiry; Incident Interview.;

    Abstract : The messaging-based conversational interfaces, commonly called Chatbots, have seen massive growth lately. With the proliferation of Chatbots, there is a growing demand for a better understanding of the design practices behind conversational user experience. READ MORE