Essays about: "Cookies thesis"

Showing result 1 - 5 of 14 essays containing the words Cookies thesis.

  1. 1. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Victor Massy; [2023]
    Keywords : Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

    Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE

  3. 2. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  4. 3. Bridging the Privacy Gap : a proposal for enhanced technical mechanisms to strengthen users' privacy control online in the age of GDPR and CCPA

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Carl Magnus Bruhner; [2022]
    Keywords : cookies; privacy; consent; gdpr; ccpa; adpc; gpc; p3p; dnt;

    Abstract : In the age of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), privacy and consent control have become even more apparent for every-day users of the internet. Privacy banners in all shapes and sizes asks for your permission through more or less challenging designs and makes privacy control more of a struggle than actually helping the users’ privacy. READ MORE

  5. 4. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jean Gharam; [2021]
    Keywords : Online behavior advertisement; Generation X; Generation Y; privacy concerns;

    Abstract : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. READ MORE

  6. 5. Large Scale Privacy-Centric Data Collection, Processing, and Presentation

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Josefin Andersson-Sunna; [2021]
    Keywords : Analytics system; Privacy; Data collection; Cassandra; Statistics; User statistics; Web analytics; JavaScript; JavaScript tagging; Google Analytics;

    Abstract : It has become an important part of business development to collect statistical data from online sources. Information about users and how they interact with an online source can help improving the user experience and increasing sales of products. READ MORE