Essays about: "Coopetition"

Showing result 1 - 5 of 24 essays containing the word Coopetition.

  1. 1. Carrier selection from a 3PL perspective A case study of Kuehne + Nagel alliances with carriers in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Aline Novaes Telles de Amorim; [2018-07-02]
    Keywords : Third-party logistics; carrier selection; carrier choice; coopetition; alliance;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Oskar Gudmundsson; Joel Leteus; [2018]
    Keywords : Coopetition; Co-branding; Coopetitive Branding; Strategic Alliances; Consumer Based Brand Equity CBBE ; Brand Image;

    Abstract : The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetitive branding has, to the best of our knowledge, not been researched from a consumer perspective. READ MORE

  3. 3. Passion Driven Companies in a Profit Driven Industry : A qualitative study on how craft entrepreneurs’ motivations affect their perception of competitive strategy

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Christopher Frisk; Alfred Johansson; [2018]
    Keywords : Microbrewery; Micro brewery; microbreweries; Competitive strategy; competitive strategies; motivations; drivers; craft entrepreneurs; porters generic strategies; ansoff matrix; coopetition; Mikrobryggeri; strategier; företagsstrategier; mikrobryggeribranchen; öl; ölbranchen;

    Abstract : The microbrewery industry is the fastest growing industry in Sweden. In seven years, the industry has grown by 832 percent. The dramatic increase of microbreweries has led to a highly competitive business environment for these entrepreneurs. READ MORE

  4. 4. Coopetition in Industry Associations : A Study of Scandinavian Outdoor Group

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Erika Granqvist; Alex Mugrauer; [2018]
    Keywords : Coopetition; industry associations; tensions; balancing; third party role; network; co-branding; sustainability;

    Abstract : Coopetition - the simultaneous pursuit of cooperation and competition, is a paradoxical situation where the pooling of resources has the potential to create greater advantages compared to if the involved actors solely compete. Previous research shows that coopetition is a difficult strategy to pursue due to the tensions arising from the paradox. READ MORE

  5. 5. Project and functional managers: Coopetition paradox and leadership impact

    University essay from Uppsala universitet/Industriell teknik

    Author : Ahmad Ibraheem; [2018]
    Keywords : Coopetition; Leadership styles; Project manager; Functional manager; Matrix organization;

    Abstract : The coopetition (simultaneous focusing on cooperation and competition) between organizations and within organizations has received increasing attention from academia and practice. However, there is no guide on how coopetition can be encouraged. READ MORE