Essays about: "Coopetition"

Showing result 16 - 20 of 42 essays containing the word Coopetition.

1. 16. Frenemies in Business: A Case Study on the Phenomenon of Coopetition

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Hagman; Victoria Camps; [2019]
   Keywords : Coopetition; Cooperation; Competition; Coopetitive Relationship; Competing Companies; Coopetitors; Coopetition Process; Drivers; Challenges; Possible Positive Outcomes; Possible Negative Outcomes; Business and Economics;

   Abstract : Title: Frenemies in Business: A Case Study on the Phenomenon of Coopetition Research Question: What are drivers and challenges behind coopetition, as well as possible outcomes of the relationship? Keywords: Coopetition, Cooperation, Competition, Coopetitive Relationship, Competing Companies, Coopetitors, Coopetition Process, Drivers, Challenges, Possible Positive Outcomes, Possible Negative Outcomes Purpose: The purpose of this paper is to explore the drivers behind coopetition and to identify challenges that organizations have to overcome when cooperating with their competitors. Further, this paper will explore the possible outcomes of a coopetitive relationship. READ MORE

3. 17. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

   University essay from

   Author : Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
   Keywords : Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

   Abstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE

4. 18. Coopetition in a regulated market : A study of motivational factors and risks in coopetition

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sofia Hennig; Anna Malmsten; [2019]
   Keywords : Coopetition; motivational factors; drivers for coopetition; risks in coopetition; eHealth; regulated market; Sweden.;

   Abstract : Coopetition, the activity of competing firms cooperating, comes with both benefits and risks for the parties involved. The approach to studying coopetition differ among scholars, however the phenomenon continues to be relevant in the area of research with several articles published in recent years. READ MORE

5. 19. Carrier selection from a 3PL perspective A case study of Kuehne + Nagel alliances with carriers in Sweden

   University essay from Göteborgs universitet/Graduate School

   Author : Aline Novaes Telles de Amorim; [2018-07-02]
   Keywords : Third-party logistics; carrier selection; carrier choice; coopetition; alliance;

   Abstract : Third-party logistics (3PLs) play an important role in overall economy since companies can focus on their core business and contract 3PLs to be in charge of its logistics operation. Many 3PLs do not own all assets in the transportation chain and commonly rely on carriers to ship their client’s loads. READ MORE

6. 20. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image

   University essay from Högskolan Kristianstad/Avdelningen för ekonomi

   Author : Oskar Gudmundsson; Joel Leteus; [2018]
   Keywords : Coopetition; Co-branding; Coopetitive Branding; Strategic Alliances; Consumer Based Brand Equity CBBE ; Brand Image;

   Abstract : The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetitive branding has, to the best of our knowledge, not been researched from a consumer perspective. READ MORE