Essays about: "Core Competencies"

Showing result 11 - 15 of 59 essays containing the words Core Competencies.

  1. 11. Underlying motives affecting an original equipment manufacturer’s make-or-buy decisions in the reverse-flow of electric vehicle batteries

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Oscar Hjerm; Felix Drangel; [2021]
    Keywords : Capability; Make-or-buy; Electric vehicle battery; Case study; Ambiguity; Kapabilitet; Producera själv eller köpa; Elfordonsbatteri; Fallstudie; Osäkerhet;

    Abstract : Background: Electric vehicles have been getting increasing attention due to their possibility to deliver multiple environmental, social, and health benefits. This has started a technological shift from the traditional combustion engine towards electric vehicle batteries. READ MORE

  3. 12. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
    Keywords : brand equity; logistics branding; industrial branding; service branding;

    Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

  4. 13. On the Road to Collaboration : A case study on the support needed for small and medium-sized enterprises in the Stockholm automotive industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Emelie Rhenman; Josefine Sohlman; [2021]
    Keywords : collaboration; automotive industry; small and middle-sized enterprises; SME; regional government; triple helix model; samarbete; fordonsindustri; små och medelstora företag; SMF; regionala verksamheter; triple helix model;

    Abstract : Collaboration is a potential for companies to mitigate risk and use different competencies to create possible solutions. This paper identifies that the automotive industry is going through a rapid transformation and needs collaboration as a way to keep up with the fast pace of change. READ MORE

  5. 14. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE

  6. 15. Driving Autonomous Heavy Vehicles into the Future : A Business Model Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gabriel Kitzler; Anna Saibel; [2020]
    Keywords : Autonomous Heavy Vehicles; Technology Shifts; Business Model Innovation; Business Model Canvas; Core Competencies; Servitisatio; Självkörande tunga fordon; Teknikskiften; Affärsmodellsinnovation; Business Model Canvas; Kärnkompetenser; Tjänstefiering;

    Abstract : In light of the many environmental challenges that the world currently faces, new sustainable solutions are called for. The concept of autonomous heavy vehicles (AVs) is considered to be one of the next megatrends within transportation and this technology shift is predicted to improve safety and logistics as well as to cut driver costs and reduce CO2-emissions. READ MORE