Essays about: "Core Customers"

Showing result 1 - 5 of 214 essays containing the words Core Customers.

  1. 1. Defend or attack: when do companies’ strategies employ aggressive or defensive tactics when faced with digital transformation in banking : A two nation comparison between the Swedish and the South African bank environment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anmol Mehta; Brandon Liu; [2023]
    Keywords : Digital transformation; Banking; Innovation; strategic path; digital strategy; culture; Digital omvandling; bankverksamhet; innovation; strategisk väg; digital strategi; kultur;

    Abstract : In today's fast-paced and technology-driven society, the banking industry is undergoing a big change in digital transformation. Therefore, the purpose of this thesis is to investigate the reason behind the differences in digital banking product development between South Africa and Sweden, and what reasons there are behind the differences in the two environments. READ MORE

  3. 2. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Kokkonen; Josef Holmlund; [2023]
    Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

  4. 3. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Leona Saliju; Vladyslav Deboi; [2023]
    Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

  5. 4. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jakob Mehlig; Simon Rosén; [2023]
    Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

    Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

  6. 5. Closed Loop Supply Chains: A qualitative study of the Swedish food retail industry

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Daniel Hellström; David Danmyr; [2023]
    Keywords : Logistics; Closed Loop Supply Chain; Forward logistics; Reversed logistics; Food waste; Waste Management; Sustainable practises;

    Abstract : The closed loop supply chain concept has been argued to be one vital sustainability solution to prevent waste and aid humanitarian concerns. At the same time, over a third of the food resources for human consumption is being converted to food waste, contributing to malnutrition, starvation and countless deaths. READ MORE