Essays about: "Corinna Böker"

Found 1 essay containing the words Corinna Böker.

  1. 1. “Does it bother you enough to change?” : A study on Generation Y and the behavioral effects of the exploitation of their social media profiles

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Corinna Böker; [2017]
    Keywords : Digital anthropology; Digital Natives; Exploitation; Generation Y; Social Media; Digital antropologi; Digitala infödingar; Exploatering; Generation Y; Sociala medier;

    Abstract : Being defined as the first Digital Natives, Generation Y is often subjected by expanding practices and amounts of observation and exploitation of their social media profiles by companies because of their behavioral characteristics such as a higher dependence on technology and using social networking sites to create a sense of belonging. This paper aims to investigate whether Generation Y is concerned that their use of social media is being exploited for profit by large companies and if this practice has behavioral effects on Generation Y. READ MORE