Essays about: "Cornelia Borg"

Found 3 essays containing the words Cornelia Borg.

1. 1. Leeds United: A New Era?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Barbara Plompen; Milan Wynants; [2021]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The Corporate Brand Identity in a Hybrid Workplace Model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Caoimhe O'Sullivan; [2021]
   Keywords : Corporate Brand Identity; Hybrid Workplace Model; Organisational Change; Corporate Brand Management; COVID-19; Telework; Business and Economics;

   Abstract : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. READ MORE

4. 3. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
   Keywords : Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. READ MORE