Essays about: "Corporate Brand Reputation"
Showing result 1 - 5 of 63 essays containing the words Corporate Brand Reputation.
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1. Making a Red Devil: The Case of Manchester United and Mason Greenwood
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Candy clash: M&M’s caught in the crossfire
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. Stella Artois - Brewing a better reputation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE
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4. Sky is The Limit...or is it?: American Airlines AAirpass Case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.. READ MORE
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5. Resisting Warwick of the Future
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE