Essays about: "Corporate Brand"
Showing result 1 - 5 of 356 essays containing the words Corporate Brand.
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1. Drunk Elephant: The New Toys’R’Us?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE
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2. Cold War In The Ice Cream Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE
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3. Making a Red Devil: The Case of Manchester United and Mason Greenwood
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. Candy clash: M&M’s caught in the crossfire
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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5. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND
University essay from Göteborgs universitet/Graduate SchoolAbstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE