Essays about: "Corporate Branding Assessment Matrix"
Found 2 essays containing the words Corporate Branding Assessment Matrix.
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1. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE
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2. A Brand Orientated Approach in Acquisitions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this paper is to explore corporate approaches to brands in the assessment of potential acquisitions in business-to‐business settings. The paper examines the corporate brands of three case companies - ALS Global, Göteborg Energi, and Trelleborg AB - in regards to their acquisition activities. READ MORE