Essays about: "Corporate Branding Assessment Matrix"

Found 2 essays containing the words Corporate Branding Assessment Matrix.

1. 1. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
   Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

   Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

3. 2. A Brand Orientated Approach in Acquisitions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karl Pollinger; Mikael Omberg; [2014]
   Keywords : Corporate Brand Identity; Brand Acquisitions; Brand Orientation; and B2B; Business and Economics;

   Abstract : The purpose of this paper is to explore corporate approaches to brands in the assessment of potential acquisitions in business-­to­‐business settings. The paper examines the corporate brands of three case companies -­ ALS Global, Göteborg Energi, and Trelleborg AB -­ in regards to their acquisition activities. READ MORE