Essays about: "Corporate Branding"

Showing result 16 - 20 of 161 essays containing the words Corporate Branding.

  1. 16. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Anna Elisabeth Schädle; [2023]
    Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

    Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE

  3. 17. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Marija Rusevska; Nathalie Singh; [2023]
    Keywords : CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

    Abstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE

  4. 18. Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mona Jaeger; Christian Alexander Por; [2023]
    Keywords : Organisational Identification; Corporate Social Responsibility; Employer Branding; Employee Branding; Sustainability; Identity; Organisational Control; Business and Economics;

    Abstract : The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. READ MORE

  5. 19. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  6. 20. Resisting Warwick of the Future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE