Essays about: "Corporate Branding"
Showing result 6 - 10 of 161 essays containing the words Corporate Branding.
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6. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE
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7. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE
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8. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE
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9. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY
University essay from Umeå universitet/FöretagsekonomiAbstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE
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10. The Influence of CSR Initiatives on Gen Z's Perception of Firms: A Qualitative Study : Exploring the Impact of Corporate Social Responsibility on the Favourability of Potential Gen Z Employees
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market. READ MORE