Essays about: "Corporate Citizen"

Showing result 1 - 5 of 19 essays containing the words Corporate Citizen.

1. 1. Citizens resisting Smart Cities’ initiatives : The case of Concepción (Chile) and the R+D PACYT project.

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Natalia Belén Sandoval Quezada; [2021]
   Keywords : Smart cities; urban social conflict; right to the city; flagship projects; corporate storytelling; placebo interventions.;

   Abstract : Parque Científico y Tecnológico (PACYT, Science and Technology Park) is a large-scale R+D project that seems to be framed in a Smart City plan for Concepción, Chile, which the media has presented as “the Chilean Silicon Valley” (Araus, 2015; Tele13, 2019) and promises to bring not only research and development opportunities for the city but also thousands of direct and indirect jobs (Estudio Interdiseño, 2018; la Tercera, 2015) carried out by PACYT Corporation. Nonetheless, voices have raised to question the construction of the 91 hectares initiative, and some of them have even organized in citizen groups targeting the creation of the urban complex, which actively share information contesting the PACYT through social media, and coordinate activities to protest and spread the word. READ MORE

3. 2. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elisa Perrin; Juliette Ferrer; [2021]
   Keywords : consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

   Abstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE

4. 3. Finnish Governmentality Investigated : Comparison of the Labor Market Policies in Two Government Programs

   University essay from Lunds universitet/Socialhögskolan

   Author : Pia Vähämaa; [2021]
   Keywords : Governmentality; Neoliberalization; Power; Unemployment; Welfare; Social Sciences;

   Abstract : This comparative document analysis looks at the governmentality of the Finnish labor market policies (LMP’s). This study compares Sipilä’s and Marin’s government programs to see if there are differences. The focus is on depicting neoliberalization and power relations in the policies while investigating the framing of unemployment. READ MORE

5. 4. #GreenRecovery for Europe: A Content Analysis of tweets about the Green Recovery from COVID-19 on Twitter

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Sheila Schulze; Yvonne Mrukwa; [2020]
   Keywords : #GreenRecovery; public sphere; social movements; hashtag activism; digital activism; citizen activism; businesses; CSR; CPA; Twitter; Green New Deal; economic recovery plan; COVID-19;

   Abstract : The aim of this thesis is to investigate how digital activism is conducted on Twitter, particularly in relation to the dialogues and demands for Europe’s green economic recovery plan from COVID-19. It seeks to analyse the communication made using #GreenRecovery on Twitter by various actors over the period of May to June 2020, guided by the theory of public sphere and social movement and literature on digital activism, hashtag activism, Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA) using a qualitative and quantitative content analysis. READ MORE

6. 5. Corporate Citizenship and H&M : A case study of business participation in society

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : John Illes; [2020]
   Keywords : corporate citizenship; H M group; sustainability; human rights; business-society relations;

   Abstract : Previous research based on the concept of corporate citizenship (CC) has shown that its practice has been left relatively unexplored. Despite pertaining to citizenship, its usage in literature and by corporations disregards the theoretical implications of citizenship. READ MORE