Essays about: "Corporate Culture in china"

Showing result 1 - 5 of 15 essays containing the words Corporate Culture in china.

  1. 1. Internal Marketing Communication : Alpha, a Machinery Business

    University essay from Karlstads universitet; Karlstads universitet

    Author : Hanna Sloberg; Sara Nilsson; [2019]
    Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE

  2. 2. The Global and the Local A qualitative study of how Swedish Multinational Corporations in China govern their work with Corporate Social Responsibility.

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Clara Hednert; [2018]
    Keywords : Corporate Social Responsibility; Multinational Corporation; culture; local; global; approaches; drivers.;

    Abstract : In this thesis it is suggested that the local context and culture has a large impact on how Corporate Social Responsibility (CSR) is perceived and worked with. Previous research shows that it is important for Multinational Corporations (MNCs) to govern their CSR with respect to the local context to be trusted and run their business in a ‘good’ (what is socially perceived as good) way. READ MORE

  3. 3. Corporate Social Responsibility and Culture : A study of a Swedish Multinational Corporation’s CSR strategy in terms of labour policies in East China and its relation to cultural differences

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Camilla Nilsson; Chiao Hung Tsai; [2016]
    Keywords : Corporate social responsibility CSR ; strategy; culture; adaptation; labour policies; multinational corporations MNCs ; Sweden; East China;

    Abstract : Corporate Social Responsibility (CSR) has in later years gained increased awareness and the business environment has become more international where multinational corporations (MNCs) are encountering many different national cultures. Along with this development, it has become important for MNCs to take the cultures of the foreign markets into consideration when deciding on what strategy approach to adopt towards CSR as different cultures have different expectations on corporations. READ MORE

  4. 4. How to design a distribution flow to the Indian market - Based on market potential, import regulations, and trade barriers

    University essay from Lunds universitet/Teknisk logistik

    Author : Linn Sjövie Hasserius; Jessica Arvidsson; [2014]
    Keywords : Corporate strategy; macro environment; sales and market potential; trade regulation; distribution flow; import and export; India; Företagsstrategi; makromiljö; försäljnings- och marknadspotential; handelsregler och utformning av distributionsflöde; försörjningskedja; import och export; Indien; Technology and Engineering;

    Abstract : BACKGROUND AND PURPOSE A global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. READ MORE

  5. 5. The culture heritage on OCB - a life case study between China and Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Shuang Li; [2014]
    Keywords : National culture; OCB; difference;

    Abstract : The thesis is devoted to explore the different performance of OCB by Chinese and Swedish employees caused by the difference of national culture. It tries to answer three questions 1). Is OCB a feasible concept to evaluate a good employee? 2). Are there any OCB differences in China and Sweden, and what are they? and 3). READ MORE