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Showing result 1 - 5 of 19 essays matching the above criteria.

  1. 1. Data-driven Management Framework using National and Corporate Culture Analytics to foster Innovation Ambidexterity : A case study on a world leading telecom company

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Chiara Isola; Divya Peddireddy; [2021]
    Keywords : Ambidexterity; Exploration; Exploitation; Innovation; National culture; Corporate culture; Telecommunication Sector; Human Capital; Data-driven Management; Business Strategy; Machine Learning;

    Abstract : Background: In a highly competitive world, leaders of firms highly dependent on innovation, such astelecom companies, must acquire data-driven managerial skills to systematically analyze datasets from multiple points of view to aid decision-making in the new context of Industry 4.0. READ MORE

  3. 2. How China and Nordic countries conceptualise Corporate Social Responsibility : – A study of senior decision-makers’ statements within the banking sector

    University essay from Högskolan Dalarna/Kinesiska

    Author : Johanna Fagerström; [2020]
    Keywords : sustainability report; sustainable banking; Chinese banks; Nordic banks; sustainability; Corporate Social Responsibility CSR ; Global Reporting Initiative GRI ; green finance; senior decision-maker; tone at the top; Chinese harmony; 13th Five-Year Plan;

    Abstract : The “statement” from senior decision-maker is a section in the sustainability           report, where the most “senior decision-maker” of the institution (such as CEO,            chairman, or equivalent senior position) gives the personal view about the           relevance of sustainability to the ​institution and its strategy for addressing           sustainability. Such a statement is one medium used by company leaders to            communicate their attitudes and values to stakeholders in sustainability reports. READ MORE

  4. 3. Internal Marketing Communication : Alpha, a Machinery Business

    University essay from Karlstads universitet

    Author : Hanna Sloberg; Sara Nilsson; [2019]
    Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE

  5. 4. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

    University essay from Högskolan i Halmstad

    Author : Miaoyin Guan; [2019]
    Keywords : social marketing;

    Abstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE

  6. 5. Managing Swedish Gender Equality Policies in Shanghai : A study on how Swedish based corporations, established in Shanghai, manage Swedish gender equality policies cross-culturally

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Pontus Erlandsson; Gustaf Joelsson; [2019]
    Keywords : Cross-Cultural Management; Policy Management; Corporate Cultural Imperialism; Corporate Culture; Corporate Policies; CSR; Managing Gender Equality Policies; Interkulturell Management; Policy Management; Kulturimperialism; Företagsrelaterad Kulturimperialism; Företagskultur; Företagspolicyer; CSR; Jämställdhetspolicyer; Hantering av Jämställdhetspolicyer;

    Abstract : Despite policy efforts by the Chinese state to eradicate gender inequality, statistics show that the issue of gender discrimination in the work domain has become increasingly acute in modern day China. The prevailing gender inequality derives from China’s deeply rooted masculine oriented cultural and societal structure, and traditional norms and values towards women in the work domain are fighting the policies against gender inequality that the Chinese state has implemented. READ MORE