Essays about: "Corporate Identity"
Showing result 1 - 5 of 180 essays containing the words Corporate Identity.
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1. “Russian oppositional journalism is not an institution; it is a partisan movement” : Reconfigured professional identities among Russophone exile journalists in the Baltic States
University essay from Uppsala universitet/Institutet för Rysslands- och EurasienstudierAbstract : Since Russia’s full-scale invasion of Ukraine, repressive legislative changes and tightened war-censorship prompted a new wave of media professionals leaving the Federation. This study explores how Russian journalists resettling in the Baltic states articulate their professional identity and view the Russian versus Baltic governments’ attitudes while adapting abroad. READ MORE
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2. Making a Red Devil: The Case of Manchester United and Mason Greenwood
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. Candy clash: M&M’s caught in the crossfire
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE
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5. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE