Essays about: "Corporate Images"

Showing result 1 - 5 of 10 essays containing the words Corporate Images.

  1. 1. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eric Eichinger; Jens Gudacker; [2016]
    Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE

  3. 2. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

  4. 3. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl

    University essay from

    Author : David Stensson; Alexandra Strömberg; Johan Alfredsson; [2015]
    Keywords : Rebranding; Repositioning; Brand Equity; Corporate Identity; Brand Image; Lidl;

    Abstract : Background:                 Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. READ MORE

  5. 4. Laws of attraction: Personality, trust and affect in corporate images

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elias Lindskog; Ralph Segervik; [2014]
    Keywords : corporate identity; brand personality; brand trust; brand affect; employer branding;

    Abstract : With steadily increasing competition on the talent acquisition market and a contemporary normative surge of management control in organizations, still recruitment practices are based on easily measurable methods of selection. In the light of this background, attitudes to future employers based on communicated corporate identities are examined. READ MORE

  6. 5. Culture and Design in Web-Communication

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Firoozeh Karimi; [2013-09-20]
    Keywords : ;

    Abstract : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. READ MORE