Essays about: "Corporate Reputation CR"

Found 3 essays containing the words Corporate Reputation CR.

  1. 1. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Filip Nilsson; Andrej Matic; [2022]
    Keywords : Relationship marketing; Reputation; Management;

    Abstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE

  3. 2. Why companies engage in CSR

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Charlotte Österman; [2014]
    Keywords : primary data collection; reasons; CR; CSR; Corporate Social Responsibility; Business and Economics;

    Abstract : To investigate the reasons why companies engage in Corporate Social Responsibility, CSR, this study conducts a survey with 47 companies and interviews with 7 company representatives in the UK. This empirical data and results are analysed in terms of theoretical ideas of CSR and economics. READ MORE

  4. 3. THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON THE GROWTH AND DEVELOPMENT OF A COMPANY

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : IKECHUKWU DONATUS IWUNZE; CHIJIOKE JUDE EZENWANKWO; [2009]
    Keywords : Corporate Social Responsibility CSR ; Corporate Social Performance CSP ; Corporate Financial Performance CFP ; Corporate Reputation CR ; Corporate Citizenship; Corporate Integrity.;

    Abstract : Corporate Social Responsibility is a wonderful but still new concept in the business arena. We have researched through a lot of literature with different views about this topic. READ MORE