Essays about: "Corporate Reputation"

Showing result 1 - 5 of 125 essays containing the words Corporate Reputation.

  1. 1. Stock market reaction to environmental corporate social responsibility in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Olsson Lidman; Chenye Wu; [2019-08-09]
    Keywords : abnormal returns; environmental performance; event study; newspaper articles;

    Abstract : MSc in Accounting and Financial Management.... READ MORE

  2. 2. Did the Stock Market Care About #MeToo? Stock Market Reactions to Sexual Harassment Allegations During the MeToo Movement: A Corporate Reputation and Firm Valuation Perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Harald Blom; Erik Hallgren; [2019]
    Keywords : MeToo; Corporate Reputation; Corporate Valuation; CEO Misconduct; Event Study;

    Abstract : Gender equality is still one of the most pressing issues of our time. The struggle for gender equality and the fair treatment of women began in earnest during the suffragette movement of the late 19th and early 20th centuries. READ MORE

  3. 3. The Influence of Internal Corporate Communicationson Brand Pride: A case study

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Rosol Elaies; Amanda Schreck; [2019]
    Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

    Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE

  4. 4. In search for the reputational investment factor

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Birger Myrberg; David Dreja; [2019]
    Keywords : Factor investing; Smart beta investing; Corporate reputation; Performance forecast; Risk-adjusted returns;

    Abstract : This paper looks at corporate reputation and its effect on future firm performance using the Reputation Quotient (RQ) produced by Harris Interactive Inc. as proxy for reputation. READ MORE

  5. 5. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
    Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

    Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE