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Showing result 16 - 20 of 173 essays matching the above criteria.

  1. 16. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  3. 17. Inclusive tourism for people with a mobility disability in Zimbabwe

    University essay from Umeå universitet/Institutionen för geografi

    Author : Wendy Simbisai Mubaiwa; [2022]
    Keywords : Inclusive tourism; Mobility disability; Zimbabwe;

    Abstract : In this 21st Century, the global increasing population of disabled people has led to the demand for the inclusion of the mobility disability in various sectors of life, among them, the tourism sector. imminent. The demand by the tourists with mobility disability to access tourism facilities triggered the need to carry out this research. READ MORE

  4. 18. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
    Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

  5. 19. Social media's role in company transperency : A qualitative study of private firms in northern Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Terese Ohlsson; [2022]
    Keywords : transperency; social media; CSR; communication; private firms.;

    Abstract : The interest in company transparency has increased in the last years. This has been a demand from customers and other stakeholders after witnessing numerus scandals by big companies. Along with this, being transparent has also become a goal for a lot of companies today. READ MORE

  6. 20. 50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; Louelle Tameu; Nida Tanveer; [2022]
    Keywords : Brand Reputation; Trading Down; Leather Industry; Fashion Industry; Brand Image Management; Business and Economics;

    Abstract : The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. READ MORE