Essays about: "Corporate Social Behavior"

Showing result 1 - 5 of 66 essays containing the words Corporate Social Behavior.

  1. 1. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  2. 2. Barriers for Responsible Investments: Facilitating a Greener Economy : -A Multiple Case Study of Asset Management Companies

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Alexander Olausson; Charlie Essland; [2018]
    Keywords : Sustainability; Socially Responsible Investing; Corporate Social Responsibility; Sustainable Business Models; Sustainable Banking;

    Abstract : Purpose – The purpose of this research is to develop and contribute with an improved understanding of socially responsible investing and its barriers within the asset management sector. To accomplish the purpose of this research, four areas have been investigated; sustainability, business models, socially responsible investing, and barriers for socially responsible investing. READ MORE

  3. 3. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Pauline Brideron; Frédéric Hussler; [2018]
    Keywords : Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

    Abstract : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. READ MORE

  4. 4. Mapping the Sustainable Territory : Swedish CSR initiatives in the Chinese market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Moresjö; Febe Raimer; [2018]
    Keywords : Corporate Social Responsibility; CSR; Internationalization; Competitive advantage; Swedish MNCs; Chinese market; Resource-based view; Triple Bottom Line; International Business;

    Abstract : The aim of the thesis is to provide a deeper understanding regarding how the phenomenon Corporate Social Responsibility (CSR) affects Swedish multinational corporations (MNCs), in relation to competitive advantage in the Chinese market. The research demonstrates the relevance of investigating the topic, as the aspects of CSR are interchanging. READ MORE

  5. 5. Employee engagement in CSR strategy making : Understanding SMEs’ behavior towards stakeholders and CSR

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Jens Willem Woestenburg; Raquel Steffler Machado; [2018]
    Keywords : CSR; Corporate Social Responsibility; CSR in SMEs; Small Medium Size Enterprises; stakeholder engagement; employee engagement; stakeholder theory;

    Abstract : SMEs make up a large part of the global economy. Only in Sweden, for example, SMEs account for 61,3% of value added and employment (European Commision, 2016, p. 2). With such impressive presence, these firms exert a large impact on society and the environment. READ MORE