Essays about: "Corporate Strategy"

Showing result 1 - 5 of 490 essays containing the words Corporate Strategy.

  1. 1. Unlocking the synergies between Corporate Sustainability and Employee Engagement - A case study on how to incorporate sustainability into engagement strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Gyllensvaan; Viktoria Österby; [2020-06-29]
    Keywords : Employee engagement; corporate sustainability; HRM; strategy;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    University essay from Göteborgs universitet/Graduate School

    Author : Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Keywords : Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Barriers and Drivers governing implementation of ReverseLogistics:A Case study of Sandvik Coromant

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Faraz Bajwa; Ghani Younas; [2020]
    Keywords : Reverse Logistics RL ; Barriers; Drivers; Sustainability; Green practices; Economic; Legislation; Corporate Citizenship.;

    Abstract : Aim: The aim of this study is to explore the impact of reverse logistics on a firm’s sustainability operations while focusing simultaneously on economic profits, by conducting a case study. This research will provide an overview of influential drivers and barriers that have the capacity to motivate or discourage the firms to implement the reverse logistics practices and investigate the role of economic, legislation and corporate citizenship on RL. READ MORE

  5. 5. The Perception of Mission Drift: A Qualitative Study of the Strategic Value of Pursuing Multiple Values Within Danish Hybrid Organisations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Madeleine Elisabeth Alexandersson; Frida Starbrant; [2020]
    Keywords : Hybridity; B Corp; Value Creation; Blended Value; Shared Value; Mission Drift; Strategy; Competitive Advantage; Business and Economics;

    Abstract : The global corporate landscape is changing, making way for a new type of organisational structure emphasising less traditional stakeholder values, particularly non-financial values regarding social and environmental concerns. However, at the core of these organisations, the logics of traditional non-profit organisations and for-profit ventures are combined, which obliges the organisations to balance non-financial values and financial values, defining these organisations as hybrid entities. READ MORE