Essays about: "Corporate Visual Identity System"

Found 2 essays containing the words Corporate Visual Identity System.

1. 1. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

   University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

   Author : Gréta Balog; [2023]
   Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

   Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE

3. 2. The Nationalist Beauty Ideal

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Fransson; Asta Nordlund; [2021]
   Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE