Essays about: "Corporate Visual Identity"

Showing result 1 - 5 of 10 essays containing the words Corporate Visual Identity.

  1. 1. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Gréta Balog; [2023]
    Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

    Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE

  3. 2. The Nationalist Beauty Ideal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Fransson; Asta Nordlund; [2021]
    Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

  4. 3. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Vanja Johnsson; Adrienne Daudi; [2020]
    Keywords : Corporate brand identity; brand performance; corporate branding; brand management; Social Sciences;

    Abstract : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. READ MORE

  5. 4. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Rocío Martínez Climent; [2019]
    Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

  6. 5. Interior Design as a way to Convey Corporate Visual Identity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Landström; Elin Hall; [2015]
    Keywords : Interior Design; Corporate Visual Identity; CVI; Corporate Identity; Physical Environment; Consistency; Inredning; Visuell Identitet; Företagsidentitet; Fysisk miljö;

    Abstract : Background: Corporate Visual Identity (CVI) is a tool that consist of five main components: the corporate name, logo, font type, color palette and slogan/tagline. The CVI can be implemented on different carriers such as signage, interior elements and printed wear. However, the role of Interior Design as a carrier of CVI is not yet established. READ MORE