Essays about: "Corporate branding"

Showing result 1 - 5 of 124 essays containing the words Corporate branding.

  1. 1. Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tess Meyer; Emily Brown; [2020]
    Keywords : Employer Branding; Employee Engagement; Corporate Restructuring; Organizational Change; Subsidiary Organization; Ingka Centres; IKEA; Business and Economics;

    Abstract : The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. READ MORE

  2. 2. Under Pressure - Tensions in the acquiring firms' corporate brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
    Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

    Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE

  3. 3. Why CSR is a win-win concept : An explanatory study of the impact of CSR (Corporate Social Responsibility) on the attractiveness towards an employer

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; Alex Berlin; [2020]
    Keywords : ​Employer branding; Employer attractiveness; EmpAt scale; Corporate Social Responsibility; Triple Bottom Line.;

    Abstract : Background: ​The concept of CSR has become a more discussed topic in relation to employer attractiveness in recent years. Recent research pointed in the direction of CSR to be a vital tool to be utilised in order for employers to enhance their employer attractiveness. READ MORE

  4. 4. Communicating a climate friendly business model

    University essay from SLU/Dept. of Forest Economics

    Author : Ludvig Essebro; [2020]
    Keywords : branding; business ethics; circular bioeconomy; corporate branding; corporate sustainability; forest industry; forest sector; legitimacy sustainability; SDG; sustainability; affärsetik; bioekonomi; cirkulär företagsvarumärke; globala målen; hållbarhetsrapportering; hållbarhetsvarumärke; hållbar utveckling; legitimitet; skogsindustri; skogssektor;

    Abstract : The world has gathered around the idea that sustainable development is possible. At the same time, corporations are in constant development, both economically, but also in power and authority. While the main goal for corporations always has been to generate profit through their operations, corporations can also serve the needs of the public. READ MORE

  5. 5. Socially Sustainable Office Buildings - A better business for everyone

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Dunja Kantola; [2020]
    Keywords : Certification; Green Building; Social Sustainability; WELL Building Standard; Employer Branding; Risk Society;

    Abstract : Buildings account for 39 per cent of the global greenhouse gas emissions, therefore the way buildings are constructed and utilized plays an important role in the transition to a sustainable future. Environmental Certification Systems (ECS) functions as a catalysator for sustainable solutions within the building industry and is seen as a hygiene factor for property owners today. READ MORE