Essays about: "Corporate communication in image building"

Showing result 1 - 5 of 9 essays containing the words Corporate communication in image building.

1. 1. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

3. 2. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement

   University essay from Göteborgs universitet/Graduate School

   Author : Simon Hellström; Tove Mattsson; [2016-09-21]
   Keywords : FMCG; corporate brand endorsement; corporate reputation; sustainability; corporate identity; corporate image;

   Abstract : Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand or their corporate brands. The past decade has also brought increased market awareness of sustainability. Against this background it is interesting that major FMCGs have recently engaged in corporate brand endorsement. READ MORE

4. 3. Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sandra Markovic; Sandra Fernholz; [2015]
   Keywords : Brand ambassador; start-up branding; equity-based crowdfunding; corporate brand building; Business and Economics;

   Abstract : This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. READ MORE

5. 4. Environmental Performance in Customer Communications

   University essay from Lunds universitet/Produktionsekonomi

   Author : Stephanie Gardner; Anna-Karin Olsson; [2014]
   Keywords : Environmental efforts - sustainable supplier - brand image - environmental communication - marketing tools – LCA – DfE - code of conduct - sustainability report –sustainable supply chain - customer demand.; Technology and Engineering;

   Abstract : Corporate environmental efforts are now valued higher than ever and need to be communicated to customers in a successful manner. Companies today wish to promote themselves as sustainable and use environmental performance to obtain competitive advantages. READ MORE

6. 5. Forming and Communication of an Environmental Identity and Image : The Case of Riksbyggen

   University essay from Institutionen för livsvetenskaper

   Author : Emelie Adamsson; [2012]
   Keywords : Environmental Identity; Organizational Identity; Corporate Identity; Environmental Communication; Internal Communication; Corporate Social Responsibility;

   Abstract : Stakeholder demands on corporations to take environmental responsibilities are increasing and an environmentally responsible image could add values such as competitive advantage and a better reputation. To create a favorable image the corporation needs to develop a strong and sincere environmental identity that involves the whole organization. READ MORE