Essays about: "Corporate communication"

Showing result 1 - 5 of 526 essays containing the words Corporate communication.

1. 1. "Wake up and smell the CSRD" Framing strategies employed by the Big 4 on discourse about CSRD

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Morten Younie; Oskar Benson; [2024]
   Keywords : Sustainability; Sustainable Accounting; CSRD; Big 4 Accounting Firms; Non Financial Reporting;

   Abstract : With the Corporate Sustainability Reporting Directive (CSRD) coming into effect in the EU, a significant number of companies will be subjected to unprecedented non-financial reporting requirements. The Big 4 accounting firms (Deloitte, PwC, EY, KPMG) are important providers of sustainability assurance and, more generally, act as the allies of firms in both the political and corporate fields. READ MORE

3. 2. Candy clash: M&M’s caught in the crossfire

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
   Keywords : reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

   Abstract : .... READ MORE

4. 3. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Marc Castell; [2023-11-22]
   Keywords : corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

   Abstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE

5. 4. The Creation of Sustainable Infrastructure: A qualitative study of internal stakeholders cooperation and understanding of sustainable infrastructure on an operational level in the case of project Västlänken.

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Ebba Westermark; [2023-11-08]
   Keywords : Sustainable infrastructure; CSR; legitimacy theory; TBL; Västlänken; Gothenburg; cooperation;

   Abstract : This qualitative case study has been compiled by semi-structured interviews with management of internal stakeholders (Trafikverket, Västtrafik, NCC) at project Västlänken about their understanding and perception of how to create sustainable infrastructure and collaborate with one and other. The thesis begins with a background on the CSR (corporate social sustainability) directive and the SDG 9 (sustainable development goal), followed by an overview of the project Västlänken. READ MORE

6. 5. The Creation of Sustainable Infrastructure: A qualitative study of internal stakeholders cooperation and understanding of sustainable infrastructure on an operational level in the case of project Västlänken.

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Ebba Westermark; [2023-10-06]
   Keywords : Sustainable infrastructure; CSR; legitimacy theory; TBL; Västlänken; Gothenburg; cooperation;

   Abstract : This qualitative case study has been compiled by semi-structured interviews with management of internal stakeholders (Trafikverket, Västtrafik, NCC) at project Västlänken about their understanding and perception of how to create sustainable infrastructure and collaborate with one and other. The thesis begins with a background on the CSR (corporate social sustainability) directive and the SDG 9 (sustainable development goal), followed by an overview of the project Västlänken. READ MORE