Essays about: "Corporate identity"

Showing result 1 - 5 of 113 essays containing the words Corporate identity.

1. 1. Records roles in Corporate Sustainability Reporting : An explorative study of corporate sustainability reporting from an archives and information science perspective

   University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

   Author : Tove Engvall; [2019]
   Keywords : Sustainability reporting; corporate accountability; records; globalization; sustainable development;

   Abstract : Calls for more responsible companies, have led to initiatives and legislations of sustainability reporting, in order to improve corporate transparency and accountability regarding companies economic, environmental and social impact. The aim of the research was to explore records roles in corporate sustainability reporting, which is discussed from an archives and information science perspective. READ MORE

3. 2. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

   University essay from Malmö universitet/Kultur och samhälle

   Author : Rocío Martínez Climent; [2019]
   Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

   Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

4. 3. Meme Marketing to Fellow Kids

   University essay from Malmö universitet/Kultur och samhälle

   Author : William Lind; [2019]
   Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

   Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

5. 4. Exploring brand identity practice in video game start-ups : Industrial Marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Andreas Harding; [2019]
   Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

   Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

6. 5. The Influence of Internal Corporate Communicationson Brand Pride: A case study

   University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

   Author : Rosol Elaies; Amanda Schreck; [2019]
   Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

   Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE