Essays about: "Corporate identity"

Showing result 1 - 5 of 120 essays containing the words Corporate identity.

  1. 1. We've Got Nothing to Hide - A qualitative study of how corporate identity influence Swedish fashion companies’ commitment to supply chain transparency as a way to compete

    University essay from Göteborgs universitet/Graduate School

    Author : Isabelle Båth; John Ekberg; [2020-06-23]
    Keywords : Transparency; Supply chain transparency; Corporate identity; Rationales for transparency; Fashion industry; Sustainability;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. Under Pressure - Tensions in the acquiring firms' corporate brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
    Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

    Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE

  4. 3. Cleaning up the Cycle : A Circular Partnership Case Study

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : John Brugge; Jonas Schaller; [2020]
    Keywords : Circular Economy; Industrial Symbiosis; Corporate Social Innovation; Innovative Partner Selection;

    Abstract : Aim: The aim of this thesis is to describe possible steps of how circular partnerships can be formed, and how they can connect the different steps of a material loop, such as design and recycling. The focus of the empirical study within this thesis is the reconnection of recycling, design and production within the household goods industry. READ MORE

  5. 4. Records roles in Corporate Sustainability Reporting : An explorative study of corporate sustainability reporting from an archives and information science perspective

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : Tove Engvall; [2019]
    Keywords : Sustainability reporting; corporate accountability; records; globalization; sustainable development;

    Abstract : Calls for more responsible companies, have led to initiatives and legislations of sustainability reporting, in order to improve corporate transparency and accountability regarding companies economic, environmental and social impact. The aim of the research was to explore records roles in corporate sustainability reporting, which is discussed from an archives and information science perspective. READ MORE

  6. 5. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    University essay from Malmö universitet/Kultur och samhälle

    Author : Rocío Martínez Climent; [2019]
    Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE