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Showing result 1 - 5 of 180 essays matching the above criteria.

  1. 1. “Russian oppositional journalism is not an institution; it is a partisan movement” : Reconfigured professional identities among Russophone exile journalists in the Baltic States

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier

    Author : Jana Paegle; [2024]
    Keywords : Exile journalism; professional identity; opposition; diaspora; Baltic states; Russia; resilience theory; Exiljournalistik; professionell identitet; opposition; diaspora; Baltikum; Ryssland; resiliensteori;

    Abstract : Since Russia’s full-scale invasion of Ukraine, repressive legislative changes and tightened war-censorship prompted a new wave of media professionals leaving the Federation. This study explores how Russian journalists resettling in the Baltic states articulate their professional identity and view the Russian versus Baltic governments’ attitudes while adapting abroad. READ MORE

  3. 2. Making a Red Devil: The Case of Manchester United and Mason Greenwood

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Otterhed Bolin; Gabriel Eppens; [2024]
    Keywords : Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

    Abstract : .... READ MORE

  4. 3. Candy clash: M&M’s caught in the crossfire

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
    Keywords : reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

    Abstract : .... READ MORE

  5. 4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

  6. 5. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE