Essays about: "Corporate social irresponsibility"

Showing result 1 - 5 of 8 essays containing the words Corporate social irresponsibility.

  1. 1. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : XU YUNSHU; YAO KAIYU; [2022]
    Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

  3. 2. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrika Wiktorin; Philip Locklund; [2020]
    Keywords : Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

    Abstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE

  4. 3. Disclosed corporate misconduct: Do companies change for the better? : Exploring the effects of legal penalties and reputational damage on subsequent changes in CSR performance

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Steffen Holst; [2019]
    Keywords : Corporate social responsibility; Corporate reputation; Stakeholder theory; Corporate misconduct; Media coverage; Legal penalties; Legitimacy spillover;

    Abstract : Corporate social responsibility has attracted broad attention of scholars and practitioners over the past decades. However, organizations are at the same time frequently exposed for acts of corporate misconduct, accompanied by media coverage, public disapproval and financial penalties. READ MORE

  5. 4. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bengtsson Alex; Sundquist Fanny; [2019]
    Keywords : Consumer-based brand equity; corporate social responsibility; corporate social irresponsibility; clothing industry; organisational actions; doing good; avoiding bad; doing bad;

    Abstract : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. READ MORE

  6. 5. Students' Attitude-Behaviour Gap : And the Effect of Corporate Social Irresponsibility in the Fast Fashion Industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Sanna Friberg; Filip Tu; [2017]
    Keywords : Attitude-Behaviour Gap; Boycott; Consumerism; Corporate Social Irresponsibility; Ethical Consumption; Fast Fashion; Locus of Control; Sweatshop;

    Abstract : .... READ MORE